Neuro-Linguistic Programming (NLP) is the science of subjective human experience and excellence and the powerful role of language in processing that experience. Its core principals and techniques were developed by John Grinder and Richard Bandler who studied the work of top-performing therapists such as Milton Erickson and Virginia Satir, as well as successful CEOs and business owners. Grinder and Bandler discovered that there were certain language and behavioral patterns common to all of the successful people whom they studied, and that these patterns could be modeled by others to create similar results. They then codified these patterns into a set of techniques that we now refer to as NLP.
Over the past four decades, NLP has proven to be a powerful and effective technology not just in therapy, but in business as well. NLP sales and marketing techniques are now being implemented around the world by top business owners and executives in order to improve sales, marketing effectiveness, communication skills, and workplace environment.
At NeuroVelocity, we offer a variety of marketing and consulting solutions to provide you with that necessary extra advantage over your competition, as well as to help you to more effectively manage your organization. To learn more now, visit our Marketing and Consulting sections.
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